American Express Redesign

American Express has been rebranded to become modern and vibrant. As the largest global payments network, AMEX has a long-standing reputation for being secure and trustworthy. The Roman Centurion was recreated as the icon of the brand as a symbol of security, strength, and protection. Violet, the primary brand color, represents devotion, symbolizing the dedication to customers. With the tag line "LIVE LIFE WITH AMEX," advertising revolves around the way customers can enjoy life with their AMEX card.