Schweppes Rebranding

Schweppes began in 1783 in Switzerland as the world's original soft drink. The logo continues to use the fountain of the Crystal Palace to keep the history alive as the brand continues to grow. The redesign creates a classy environment for all of its beverages with the use of exquisite metallics, vibrant photography, and clean aesthetics. The Ginger Ale has been designed to emphasize the refreshing qualities of the drink, while it is advertised as the perfect beverage for a sunny and elegant afternoon. The Club Soda has been designed to show the fun qualities of the beverage while it appeals in advertising as the perfect night life mixer.